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By Johnny Mulder, February 10, 2010 3:27 pm

Balloons are some of the least expensive promotional items you can buy. This makes them a great tool that you can use to market your business. Your product or service doesn't have to have anything to do with balloons to use this promotional item because balloons are universally loved by pretty much everyone. Here are some ways to promote your business using advertising balloons.

When you put balloons out in front of your business, people will notice them. This is true whether you use a single giant balloon or several bundles of smaller balloons. People who are just driving by may decide to stop and see what's going on. It's a good idea to have a sale going on when you put the balloons out because it gives new customers something to inquire about when they come in.

Kids love balloons, so another way to use them to promote your business is to give them to the children of your customers. Kids love to walk around with balloons in their hands, but it is better to tie them around the child's wrist with a slipknot. This reduces the chances that the child will lose the balloon and have it fly away. Don't give balloons to very young children. Children under the age of three could choke on the rubber if the balloon pops.

Balloons are a natural for parades. Most towns have at least two or three parades each year. Have someone walk in the parade and pass out balloons with your company name on them. You will need to have a whole bunch of balloons made up ahead of time so you don't run out. You can attach them in bunches to a wagon or float and remove the bundles as needed.

Another way to use advertising balloons is to include them as part of a lumpy mail package in a direct mail campaign. You will need to develop the campaign so that the balloon seems a logical choice of gift for the promotion. Otherwise, people will just be puzzled by it.

Inside of your store, balloons make great displays. You can hang them from overhead signs or attach them to tabletop displays with strings. With or without helium, you can find ways to accent your existing product displays with balloons. When used sparingly, they can help you accentuate your best deals to make sure your customers don't miss them.

Giving balloons away at the fair is another option. Kids love to walk around with a balloon tied to their wrists, and everyone who sees them will see the balloon, which of course has your name on it. You can get a great deal of exposure at the fair from just a few hundred to a thousand average-sized balloons. Make sure they have more than just your company name and logo on them if it is not clear from the name what your business does. A short catchphrase such as 'the insurance guys' is enough.

Advertising balloons come in many shapes and sizes, but you don't need a big, expensive balloon to make a big impression. Remember how excited you were as a child when someone gave you a helium balloon? Making a child's day is sure to win points with the parents as well, which can influence their decision to do business with you and improve your bottom line.

Take advantage of the benefits of advertising balloons. Find custom balloons for your business and get the word out to everyone. Head online to look for your balloons today.

categories: custom balloons,advertising balloons,helium balloons,balloons,promotions,advertising