Advertising Balloons Generate Traffic

February 2nd, 2010 by Johnny Mulder

An exciting way to promote a new product, service or business is through the use of giant balloons. These versatile products are often much more cost-effective than other types of promotion, and offer the advantage of ownership; companies can often purchase their own custom-made advertising balloon for less than the cost of renting a billboard for a month. Advertising balloons can be manufactured to your exact specifications and many may be illuminated at night to provide additional exposure to the product or service. Big advertising balloons are both fun and memorable. They attract attention and comment, creating valuable word-of-mouth "buzz" as well as a positive impression of the company or service.

Giant balloons can be used to promote a special sale, to increase visibility in the local area, and to promote your company during a special event or trade show. They can be installed on rooftops, in parking lots, or tethered to float overhead to provide maximum visibility and publicity. Advertising inflatables, another name for giant balloons, may be constructed to form a booth or inflated display for use in large venues or tradeshows; this can be a very cost effective alternative to traditional booths or display units while ensuring that visitors remember your brand, name and message. Some companies even offer inflatable balloon costumes that can be worn to attract attention and business for your company.

Because companies vary widely in their needs, there are many types of advertising balloons available. Custom shapes and sizes are available, along with advertising blimps and other standard balloon configurations. Remote-controlled blimps are also available, though these are not to be used in high wind conditions. Giant cold-air advertising balloons designed to be secured to the roof of the company are increasingly popular. Depending on the location, these huge promotional products may be visible for miles and, in fact, may become local landmarks. Another popular choice is the "tube dancer" or "dancing man balloon" model, which moves in the wind and seems to dance almost like a person; it is certain to catch the eye of passing motorists and to attract attention for the business it advertises.

Sealed-air advertising inflatables are used as hanging or setting displays suspended from awnings or ceilings or setting on counters. They are available in almost any custom shape, color and size. Helium balloons are filled with helium, tethered to the ground and float overhead to increase the visibility of an event or business. Parade balloons are a type of giant helium balloon that attracts crowds as they float along the parade route.

Advertising balloons vary greatly in reliability and quality depending on the manufacturer and the intended use of the balloon. Thicker material does not mean it will be a better balloon. While some balloon and blimp manufacturers use 3.5 mil or 6 mil polyurethane for their balloons many companies still use the 18 mil PVC which is heavier, not a good quality, and more porous than polyurethane. Buyers should avoid the purchase of PVC advertising balloons, since PVC is a known carcinogen. Most imported balloons are made of PVC and should be avoided. Choose a USA manufacturer that uses polyurethane as their balloon material.

Companies that want to get the most benefit from their balloon investment should purchase their balloons from a reputable North America based manufacturer. A balloon manufacturer who uses only the highest quality materials for its balloon construction and that guarantees its products against defect and fading. A well-constructed and maintained advertising balloon can provide increased visibility and customers for your business.

Learn more about advertising balloon. Stop by Johnny Mulder's site where you can find out all about giant balloons and what it can do for you.

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